Qualitative Research
MarketVision has the experience to manage all types of qualitative
projects. With a team of researchers dedicated to qualitative methods,
MarketVision executes more than 500 focus groups a year in one of
our luxury suites at our Cincinnati headquarters, in other US markets
and abroad.
Our qualitative specialists can manage any type of study such as:
- Idea Generation Groups
- Concept Development Groups
- Show/Shelf Tests
- Expert Panels
- Central Location Tests
- Taste Tests
Our new Qualitative Center
in Cincinnati consists of two focus group suites and an IDI room that
have all been designed for client comfort. Each suite has tiered viewing,
multiple high-speed Internet lines and client lounges with a closed
circuit TV. All recruiting is conducted in-house and supervised by
an experienced staff. Studies can be conducted utilizing MarketVision's
database of tri-state residents or from client-supplied lists.
As a member of FocusVision, the world leader in video transmission
of live focus group research, studies conducted in Cincinnati or
at other FocusVision facilities can be videoconferenced to a location
of your choice or videostreamed to your offices.
The staff of MarketVision will work with you to execute even the
most demanding qualitative projects. One call to 1-800-232-4250,
and you can setup multi-city studies and international projects
that will be completed on time and on budget.
Additional Links
For additional information on MarketVision Qualitative Research
Capabilities, please email:
info@mv-research.com
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