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Advertising research is complex, and in a world where accountability is ever increasing, it is a vital tool for organizations to assess the value, impact and return on marketing/communication spending. At MarketVision, we are experienced in measuring advertising awareness and recall, evaluating product and service consideration versus competitors, and tracking the impact of advertising on brand consideration over time. We have many years experience designing and executing advertising evaluation assignments for both consumer and business-to-business clients. Our portfolio of advertising research services include:
- CopyVision
- Positioning, concept evaluations, and creative development
- Pre and post advertising placement studies
- Tracking research
- Perceptual mapping analysis
These services encompass the full spectrum of qualitative and quantitative research techniques, managed and undertaken by teams of experienced advertising research professionals. For more information about MarketVision's capabilities in Advertising Research, please email:
info@mv-research.com
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