MarketVision Research Published in 2016 Fall/Winter edition of Marketing Health Services

Blue Bell. PA - - MarketVision Research and Dr. Joel Schindler have published an article in Marketing Health Services, an American Marketing Association publication.

Rising Oncology Medication Costs and the Impact on Patients focuses on the medical and societal implications of rising oncological medication costs and is based on recent research with patients.

The article explores the tradeoffs patients as a result of rising costs and discusses financial toxicity as an influence on treatment non-compliance. To read more about the research:

Marketing Health Services – Fall/Winter Edition
https://www.ama.org/publications/marketinghealthservices/Pages/Current%20Issue.aspx

To download a PDF file of the article click here.