Frank Gutowski is joining the Custom Qualitative Practice at MarketVision Research. Frank joins with nine years of experience in advertising and positioning research. Frank holds a sociology degree from Eastern Illinois University and a Social Science Masters Degree from University of Amsterdam.
  

Jennifer Hall has joined MarketVision as Manager of Quantitative Field Operations in the Philadelphia office.
 

Ashley Ice has recently joined MarketVision Research as a programmer.  Ashley has experience as a software engineer and research specialist.  He holds a bachelor’s degree in computer science and mathematics from Northern Kentucky University.

 

                                        

Frank Gutowski                         Jennifer Hall                           Ashley Ice

 

“We talked with 20 people aged 21-69, in Sao Paulo, Brazil, who are classified in Brazil’s Class-C, and all have two of the following: Internet, a mobile phone and/or cable,” Brad Weiss, Research Director, explains.
 

When asked about the biggest difference in their lives over the last 5-10 years, consumers mention mobile phones and having Internet access.  Their favorite brands reflect quality and integrity of the companies and tended to be technology or clothing brands.  Luxury in the C-Class represents the status, and means owning big imported cars, a yacht, or a beach house.  Favorite TV show is still “soap operas,” despite television station proliferation there.  Brazil has one of the largest television networks in the world.
   

“As the C-Class expands, I think it will be interesting to watch the development of retail – both brick and mortar and online,” Weiss comments. 

MarketVision invites you to view this episode to immerse yourself in Brazil’s emerging C-Class consumer.  

 

The episode is available to view at http://www.mv-research.com/platforms/mvctv.

 

Blue Ash, OH - - MarketVision Research announces that Scott Hanson, PhD., has joined MarketVision Research as a Vice President in Client Services.

 

Scott has over ten years research consulting experience across a broad range of industries, with particular strengths in dining and entertainment, health and wellness, apparel, outdoor power and retail.  He takes a customer experience research focus, employing diverse methodologies to derive insights designed to strengthen client-customer relationships.  Scott received his PhD in Social Psychology from Washington University in St. Louis, where he conducted research on strategic use of information in management of self-image.

 

 

 

 

Nate Denlinger, is a custom software developer for MarketVision Research and is an instrumental part of the team driving the continual innovation on the company’s online quantitative and qualitative platforms. He has background in web and software development, programming e-commerce Web sites, corporate intranets and large SaaS applications. Nate has a Bachelor of Science in Computer Information Science with minors in Graphic Design and Business Administration.

 

Anna Waitas is a Sr. Research Associate responsible for the execution of quantitative research projects.  Prior to joining MarketVision Research, Anna was a Senior Analyst with Nielsen BASES.  Anna earned an MBA from Xavier University and holds an undergraduate degree in English Literature. 

 

Courtney Shannon, is a Research Assistant, and is a member of the healthcare insights team and is responsible for internal support, communication, and execution of quantitative projects.  She is a graduate of St. Joseph’s University, in Philadelphia where she received a Bachelor of Science in Pharmaceutical & Healthcare Marketing.

 

                                         

 Nate Denlinger                          Anna Waitas                     Courtney Shannon