Shopper Insights

PUTTING THE SHOPPER FIRST

 

Shopper insights focuses on the impact of the personal biases, outside influences and shopping environment and how they motivate the consumer to make a purchase at the shelf. This article published in the June 2011 issue of Quirk’s Marketing Research Review magazine focuses on how a properly considered research program can help drive these insights to make better informed marketing decisions.

Quirks Link

 

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