MROCs – Marketing Research Online Communities – are an exciting addition to our online qualitative research toolbox. Research communities combine the strategy of traditional qualitative research with the technology that powers social media to create a platform for a dynamic research conversation.

With MarketVision Compass™, MarketVision’s online community platform, clients can gain insights through the use of discussion boards, blogs, short polls, chat sessions, and media upload/exchanges with their customers. With over five years of experience in building and managing online research communities for clients, we understand what it takes to provide an engaging and effective community research solution.

As with all research tools, the approach and design will determine its success. To read a case study and paper highlighting the approach MarketVision takes with respect to recruitment, conversation management, and respondent engagement, check out Monitoring Online Community Quality: Hand-holding, or a Necessary Part of the Process?