Insights to Ideas
Our approach isn't just about measuring buzz or some other non-actionable measure. We help clients better understand consumers and shoppers as it relates to their brands and making sense of the ongoing conversation taking place in the social media space. We aim at telling a story and giving you ideas to consider executing against in your marketing communication efforts. Click on the video below for more perspective.
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SOCIALMEDIA IQ
Key Benefits:
- Making sense of what people are saying in the Social Media space
- Differentiator: Thorough analysis from over 95 million data sources plus providing Insights to Ideas to consider executing in marketing communication
- Accurate sentiment text analytics and historical sound bites leveraging BIC software (net sentiment, passion and buzz)
Potential Uses:
- Generating Commercial Innovation ideas
- Adding as a compliment to brand health tracking or consumer satisfaction studies
- Kick-off to understanding consumer language to impact questionnaire development (i.e. U&A, segmentation research)
- Utilize for establishing hypothesis prior to moving into quantitative or qualitative research
- Understanding competitive landscape
- Immersing advertising agency in the language consumers use (creative inspiration)
SOCIALMEDIA SNAPSHOT
Key Benefits:
- Glimpse into what people are saying in the Social Media space
- Snapshot analysis for one subject or brand from over 95 million data sources
- Accurate sentiment text analytics and historical sound bites leveraging BIC software (net sentiment, passion and buzz)
Potential Uses:
- Adding as a compliment to brand health tracking or consumer satisfaction studies
- Kick-off to understanding consumer language to impact questionnaire development (i.e. U&A, segmentation research)
- Utilize for establishing hypothesis prior to moving into quantitative or qualitative research
- Immersing advertising agency in the language consumers use (creative inspiration)