Focus Point Book

This book relates things relevant to the start-up and early growth of MarketVision Research. The company today is a global Top Fifty market research organization.

Our Founder, Don McMullen, takes the reader through what he learned in retailing, brand management, advertising and market research that helped in the development of a marketing research company. Success would require achieving its objectives involving technology, innovation, development of people, continuous improvement and the ability to ascertain new insights for sophisticated client organizations.

In its second generation of management the company moved into new categories, became a leader in pharmaceutical market research and expanded internationally. In 2015, CASRO, the industry trade association, named MarketVision Research Organization of the Year.

focus point book