MarketVision Research was founded in 1983 by Don McMullen, a corporate researcher who wanted to provide the same high quality service that he looked for as a client. He focused on listening to clients, designing research around their unique needs, and developing long-term relationships.
As a result of his commitment to quality, custom research MarketVision started to grow and was twice named to the Inc. 500 in the late 1980s as one of the fastest growing firms in the United States. The firm remained committed to serving its clients with authenticity and to providing custom marketing research with the highest standards. To accomplish this, investments were made in the long-term development of employees, and in advanced quantitative and qualitative research capabilities.
Over the course of thirty years the reach of MarketVision has expanded to multiple industry groups and geographies but remains dedicated to the values of its founder by continuing to focus on custom marketing research. In 2001, MarketVision was first named to the annual Top 50 List of research firms in the U.S. (see AMA’s Gold List) and has remained there every year since, and in 2015 made the Global Top 50 List.
Today, MarketVision remains privately-held and steadfastly maintains the same focus and commitment to its clients that is has since 1983. While much has changed in the past 30+ years, the desire of clients to be listened to and to have each need respected for its uniqueness has not changed. We are proud and commit to continue to give clients what they want in a marketing research firm: a boutique-feel, attention, dedication, insightful deliverables, and most importantly, craftsmanship just as our founder intended.