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Accelerating Innovation Through Market Research Online Communities

In today's fast-paced market, the ability to rapidly innovate and adapt is paramount. Traditional market research methods, while valuable, often struggle to keep pace with the demand for quick, iterative feedback. This is where Market Research Online Communities (MROC) emerge as game-changers, providing a dynamic platform for generating insights that can be directly infused into the innovation process, whether traditional or with using agentive concept development.

Colleen Hennegan

October 16, 2025

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Creating Typing Tools from Personas

Brands often develop personas as a way to keep customer characteristics top-of-mind as they consider communication and innovation efforts. In some situations, these personas are developed via qualitative research or internal knowledge/hypotheses about customers. When personas are identified in this way, one question we are often asked is ‘Now that we’ve defined these personas, can we build a typing tool to find and size them among our target audience?’

Meagan Ulrich

March 10, 2025

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Navigating the Healthcare Journey: Unique Perspectives from the Hispanic Patient Experience

Last year, two people very close to me experienced significant health events. One underwent a heart transplant, and the other faced a prostate cancer diagnosis. Thankfully, both emerged on the other side with positive outcomes.

Carolina Varela

March 4, 2025

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Clients and Agencies are Optimistic for 2025

Clients and agencies are optimistic for 2025, and it’s an exciting time to be in insights. It’s clear that many saw 2023-24 as challenging times, and distinctly different from the period 2020-22. There was an adjustment for everyone away from increasing insights budgets and spending. The adjustments seemed to be uniform, though the timing and impact varied greatly across companies.

Tyler McMullen

February 14, 2025

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Beyond the Interview: Where Research Meets Relationship

With any successful relationship, whether it be friendship, partnership, or beyond, the connection deepens with each interaction as both parties come to know and truly understand one another. As researchers, why not harness this natural dynamic with consumers by getting to know them over time, uncovering the deeper motivations behind their everyday decisions?

Shannon Murphy

February 12, 2025

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Human Factors and User Experience: Why Both?

Most medical devices rarely get headlines. From an injectable pen to a pulse oximeter to a programmable IV pump, and every other medical device you can imagine represent an integral part of healthcare. AND, each and every device requires thoughtful development and refinement, with a series of rigorous human factors testing eventually – hopefully – leading to FDA approval.

Melinda Kizer

February 6, 2025

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My Research Journey: 5 Lessons I've Learned

Making the leap into qualitative research opened my eyes to a field that's both challenging and deeply rewarding.

London Brinkman

January 24, 2025

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