In today’s crowded home and building products market, knowing your audience is the secret to standing out and driving growth.

At MarketVision, we go beyond surface-level trends and assumptions to uncover the deeper motivations, preferences, and challenges of your customers – whether they’re DIY homeowners planning their dream remodel or professional contractors focused on delivering quality work for their clients.

We understand that these audiences shop, decide and use products differently. DIYers are often motivated by inspiration, simplicity and value, while pros prioritize performance, efficiency and reliability. We help you understand not just what they buy, but why – what drives their choices, what barriers they face, and what keeps them coming back.

Through a mix of qualitative and quantitative research methods, we deliver actionable insights to inform your strategy at every level. From product development and pricing to merchandising, packaging and marketing campaigns, we help you tailor your approach to meet your audience where they are and inspire them to choose your brand.

These insights empower you to position your products more effectively, craft messaging that resonates, identify whitespace opportunities, and ultimately, boost sales and brand loyalty with confidence.