Shopper Insights uncover how personal preferences, outside influences, and the shopping environment come together to drive purchase decisions at the shelf.

We help you see your brand through the eyes of your shoppers – understanding not just what they buy, but why they buy it, what motivates them to choose your product over competitors and what barriers might stand in the way. Today’s retail landscape is more dynamic than ever, with consumers navigating an endless mix of channels, promotions, and choices. That’s why it’s crucial to understand how they interact with your brand at every touchpoint – from online browsing to in-store encounters – and what ultimately inspires them to act.

We dig into how factors like pricing, packaging, signage, store layout and promotions interact with shoppers’ personal preferences, moods and missions. Whether it’s a planned shopping trip or an impulse purchase, we help you uncover the key moments of influence that drive decision-making.

Using tools that provide actionable insights that help you refine your in-store and digital presence, optimize your marketing and merchandising strategies, we make it easier for shoppers to choose your brand.

By understanding the full context of the shopper experience, we empower you to design environments, messages and touchpoints that connect with consumers, influence behavior, and increase sales – both at the shelf and beyond.