Uncover how consumers perceive value and what they're truly willing to pay - including the price points that feel "too much" or "just right". We uncover how consumers perceive value and what they’re truly willing to pay – including the price points that feel “too much” or “just right.” This helps you avoid underpricing (and leaving money on the table) or overpricing (and losing customers). Whether we use Gabor-Granger, conjoint analysis, or another approach, our insights make sure your pricing hits the sweet spot – aligned with both what the market wants and what your brand stands for. The result? Optimized profits, a stronger market position, and more customers saying “yes.”
In a fast-changing retail landscape, a large national clothing brand was losing ground as a savvy competitor was gaining momentum and loyalty. The team knew they needed to act quickly to stay competitive and protect their position, but altering prices blindly could risk alienating loyal shoppers. They needed a clear, data-driven path forward – without sacrificing market share or revenue.
We partnered with the brand to develop a series of realistic, consumer-focused pricing models designed to reflect how real shoppers make decisions. We explored how customers reacted to different price points across several key clothing categories within the brand’s scope.
The research clearly showed where the brand could increase prices without hurting their bottom-line revenue – and where they needed to hold steady to remain competitive. Armed with these insights, the brand was able to adjust pricing strategically to boost revenue while maintaining its competitive edge.
