You have likely heard the term ‘infographic’ mentioned frequently in social media, articles, or even previous blogs. However, without a background in design, it can be unclear what everyone means when they say ‘infographic’. What differentiates it from other deliverables? Is an infographic just an image with data? Not necessarily!

As we have just concluded the first month of 2026, it’s a good opportunity to consider last year, what people are talking about for the new year, and the state of the insights industry. It’s been great talking with clients about what they are seeing and hearing and experiencing, and their plans for 2026, and I had the good fortune to connect recently with agency leaders at the CEO Summit in south Florida organized by the Insights Association. Here are some key themes…

Synthetic data, generated using AI/machine learning (ML) models, is intended to mimic the statistical structure of real-world data. The term “synthetic data” encompasses a wide variety of emerging techniques used in both qualitative and quantitative methodologies. These range from segment personas, digital twins, and sample augmentation to applications that support exploratory analysis, stress-testing, or sensitivity analysis, and simulation of concept or message performance under different assumptions.

In an AI-driven world, where data collection and analysis are rapidly being automated, a qualitative researcher's unique and enduring superpower is human connection. Our goal is to effortlessly build rapport with a diverse group of people, ensuring participants feel at ease sharing their stories on any topic. Let's explore some practical tips and exercises designed to make you more dynamic - both as an interviewer and as a person - allowing you to confidently navigate any conversation or situation.

Gathering around 150 researchers from across the country in Los Angeles, the recent Ignite: AI conference presented an intriguing cross-section of an industry in the midst of evolution. The speakers (and our discussions with attendees) made one thing abundantly clear: the conversation is no longer about if AI will change market research, but how it is already demanding a reassessment of everything we do from the ground up.

It’s been a couple weeks since the Insights Association’s Corporate Researchers Conference (CRC), and congratulations are due to the organizers for hosting another fantastic event. We heard from important voices in the industry and learned about trends impacting everyone—from tech partners and sampling companies to agencies and brands.