

In an AI-driven world, where data collection and analysis are rapidly being automated, a qualitative researcher's unique and enduring superpower is human connection. Our goal is to effortlessly build rapport with a diverse group of people, ensuring participants feel at ease sharing their stories on any topic. Let's explore some practical tips and exercises designed to make you more dynamic - both as an interviewer and as a person - allowing you to confidently navigate any conversation or situation.
Approach every conversation as a chance to learn something new. A dynamic researcher doesn’t always dominate a conversation - they adapt and flow with it.
Exercise: “10-Minute Deep Dives”
Dynamic researchers draw on a rich bank of experiences, which gives them something meaningful to contribute in most conversations.
Exercise: “One New Thing a Week”
Learn how to mirror others subtly and respectfully - this builds rapport.
Exercise: “Mirror & Match” (Subtle, not mimicry!)
Reflection builds social self-awareness and gives you data to learn and grow from.
Exercise: “Connection Reflection”
In a world of AI that can certainly process data, the magic of qualitative research remains solely human. It is the nuance and deep insight we bring that makes the data truly matter.
So, pick one exercise to commit to this week. Start small, reflect often, and watch how quickly you become the kind of person who can walk into any room, navigate any topic, and leave everyone feeling genuinely heard. After all, when we connect better, we understand better-and that is the fundamental goal of our work.