MarketVision Research, Inc. (MarketVision), is a market research and consulting firm headquartered in Cincinnati, Ohio. The nature of our business, particularly the facilitation and execution of market research, relies on the routine collection and analysis of data relating to consumers or business professionals who participate in our market research initiatives.
This privacy policy applies to all client and personal data that we collect or use in the course of conducting our business, as well as all client information and research participant data housed at any MarketVision facility or stored on the MarketVision network. This privacy policy applies to anyone who has access to such data and to all services or websites that are offered or provided by MarketVision. As used in this privacy policy, the terms “personal data,” “personal information,” and “personally identifiable information” are used interchangeably to refer to information that identifies, relates to, describes, or could reasonably be linked to you as an individual.
MarketVision collects or is supplied with data that may include, but is not limited to, the following types of information about you, including some categories of personally identifiable information: (1) your name, IP address, and/or other unique identifier; (2) log files, browser information/type, operating system information, and/or other device information; (3) your image and/or voice recordings captured through photography, video recording, and/or audio recording; (4) contact information such as your email address, phone number, mailing address, and/or postcode; (5) demographic data such as your date of birth, gender, racial or ethnic origin, educational background, job title or professional qualifications, state/province and country of residence, and/or other imprecise geographical location data; (6) commercial information such as that relating to products or services you have purchased, obtained, or considered, other purchasing or consuming histories or tendencies, and/or other information relating to your awareness or opinion of products or services; (7) health-related information, when collected in connection with health-related research or studies about the use of therapeutic products and services; (8) browser, device, and hardware characteristics collected to detect and prevent survey fraud, as described under “Fraud Prevention and Data Quality”; (9) other information that you have consented to our clients, independent contractors, vendors, and/or suppliers processing and sharing with third parties; and/or (10) any other information that may be collected in the course of your interactions with MarketVision, our services, and/or our websites. In connection with specific market research initiatives, MarketVision may also obtain data about you from third-party sources, such as panel providers or client-supplied participant lists.
Please be aware that certain non-personally identifiable information may be considered personally identifiable information if it is combined or combinable with other identifiers in a way that enables you to be identified; the same information may be considered non-personally identifiable if it is taken alone or combined only with other non-personally identifiable information.
To protect the integrity of our market research and of the results we deliver to our clients, MarketVision uses its own proprietary technology to detect and prevent survey fraud, such as duplicate participation, automated (bot) responses, and responses submitted through falsified or emulated devices. When you open a MarketVision survey, and before you are asked to complete any screening questions, our technology automatically reads the following information from your browser and device: (1) platform (the operating system your browser is running on); (2) product (the engine your browser uses); (3) user agent string; (4) battery information; (5) amount of device memory used by your browser; (6) graphics processing unit (GPU) vendor and renderer; (7) gyroscope information; (8) number of logical processors your browser is able to use; (9) whether your browser supports IndexedDB; (10) keyboard layout map; (11) language selected for your browser; (12) information about the fonts installed on your operating system; (13) types of media your browser is able to play; (14) information about installed browser plugins; and (15) browser vendor (collectively, “Device Data”).
We use Device Data solely to assess whether a survey response is likely to be fraudulent, duplicative, or otherwise invalid, and to flag or remove such responses from the market research initiative in which the Device Data was collected. We do not use Device Data to track you across websites or across market research initiatives, to build a profile about you, or for advertising or marketing purposes. Device Data is collected and processed by MarketVision directly and is not sold, shared, rented, or otherwise disclosed to clients, panel providers, or other third parties, except as described under “Disclosure of Information.”
Where the GDPR or the UK GDPR applies, we process Device Data on the basis of our legitimate interests under Article 6(1)(f) in detecting and preventing fraud and in ensuring the accuracy and integrity of the research data we collect and deliver to our clients. Where applicable law requires your consent before we access information stored on your device, we will request that consent before collecting Device Data. You have the right to object to this processing, as described under “Your Rights.” Because fraud screening is necessary to protect the integrity of our research, we may be unable to permit you to participate in a market research initiative if you object.
If you are a California consumer, Device Data falls within the CCPA categories of identifiers (including unique and probabilistic identifiers) and internet or other electronic network activity information. We collect and use Device Data for the business purpose of helping to ensure security and integrity, and we do not sell or share Device Data.
We retain Device Data for no longer than six (6) months after the close of the market research initiative in which it was collected, after which it is deleted.
Except where we process your data on behalf of a client, in which case the client is the data controller and MarketVision acts as its processor, MarketVision is the data controller, as defined in Article 4 of Regulation (EU) 2016/679 (General Data Protection Regulation), of your data. Except as described under “Fraud Prevention and Data Quality,” when we collect or process data relating to consumers and business professionals, we rely on consent as the legal basis to do so. Consent is obtained when you are screened into a specific market research initiative undertaken by MarketVision; before you can participate in such an initiative, the nature and purpose of the data collection is described, and consent is obtained for the processing of your data for one or more specific purposes. We may also process your data where necessary to comply with our legal obligations.
MarketVision recognizes that you may have certain rights with regard to your data under this privacy policy or an applicable statute, regulation, ruling, or law. Specifically, you have a right to (1) access and/or receive a copy of the data we hold about you and information relating to how it is processed; (2) rectify errors in or otherwise update your data; (3) request the deletion of your data from our records; (4) object to how we process your data; (5) withdraw or revoke your consent for the processing of your data; (6) be free from discrimination relating to the exercise of any of your privacy rights; and/or (7) lodge a complaint with your local data protection authority.
If, at any time, you want to opt out of receiving communications about participating in market research initiatives, you may email dhoskins@mv-research.com or julie@viewpointforum.com, and we will remove you from any contact lists on which you appear. Additionally, for personal data received under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, or the Swiss-U.S. DPF, you have the right to opt out of (1) the disclosure of your personal data to third parties (other than our agents performing tasks on our behalf and under our instructions) and (2) the use of your personal data for purposes that are materially different from the purpose(s) for which it was originally collected or which were subsequently authorized by you. To exercise these opt-out rights, please contact privacy@marketvisionresearch.com. For sensitive personal data received under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, or the Swiss-U.S. DPF, such as health-related information or racial or ethnic origin, MarketVision will obtain your affirmative express consent (opt in) before disclosing it to a third party or using it for a purpose other than those for which it was originally collected or subsequently authorized by you.
To submit a complaint or request to exercise the rights afforded to you by this privacy policy or applicable statute, regulation, ruling, or law, you may contact MarketVision at privacy@marketvisionresearch.com or by the methods identified under “Contact Us.”
MarketVision reserves the right to decline requests that are unreasonably repetitive, that would violate the privacy or other rights of persons other than you, and/or where we are otherwise required to retain your personal data by law or other applicable legal process.
MarketVision complies with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act. If the CCPA applies to your data, this privacy policy provides you with information about your rights and MarketVision’s data collection, use, and disclosure practices.
If you are a California consumer, you may submit a complaint or request to exercise the rights afforded to you by this privacy policy or the CCPA by contacting MarketVision at privacy@marketvisionresearch.com or by the methods identified under “Contact Us.” You may also designate an authorized agent to submit, on your behalf, a complaint or request to exercise the rights afforded to you by this privacy policy or the CCPA.
To protect your data (including personally identifiable information) from unauthorized access, modification, and/or deletion, MarketVision may require you to verify your identity and, if applicable, your status as an authorized agent before we can respond to a received complaint or request to exercise the rights afforded to you by this privacy policy or applicable statute, regulation, ruling, or law. If MarketVision cannot verify your identity and, if applicable, your status as an authorized agent, we will not be able to honor your complaint or request to exercise the rights afforded to you by this privacy policy or applicable statute, regulation, ruling, or law.
Except as set forth in this privacy policy or as specifically authorized by you in the context of your participation in a market research initiative, MarketVision collects data solely for the purpose of facilitating and executing market research and does not disclose research participants’ data to any third parties other than in an anonymized and/or aggregated format.
MarketVision may disclose your data (including personally identifiable information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, ruling, law, subpoena, search warrant, court or regulatory order, or other valid legal process. We may also be required to disclose your data (including personally identifiable information) in response to a lawful request from a public authority, including to meet national security or law enforcement requirements. Additionally, MarketVision may disclose your data (including personally identifiable information) when we have reason to believe that disclosure is necessary to detect fraud or to protect the safety and/or security of our employees, the users of our services or websites, our services or websites themselves, or the general public.
MarketVision may employ independent contractors, vendors, and/or suppliers to provide specific services and products. In the course of providing such services and products, these contractors, vendors, and/or suppliers may have access to client and personal data that we collect or use in the course of conducting our business, including your personally identifiable information. MarketVision requires that these contractors, vendors, and suppliers agree (1) to maintain the confidentiality and security of any data to which they are exposed, (2) to not use such data for any purpose other than the provision of services or products to MarketVision, and (3) with respect to personal data received under the DPF, to provide at least the same level of privacy protection as is required by the DPF Principles. Where we disclose personal data received under the DPF to a third party acting as a controller, we do so only in accordance with the DPF Notice and Choice Principles and under a contract requiring the third party to process the data only for limited and specified purposes consistent with your consent and to provide the same level of protection as the DPF Principles. Notwithstanding the foregoing, SMS opt-in data, consent status, and mobile phone numbers collected through our text messaging program will not be shared with or disclosed to any third parties or affiliates for their own marketing or promotional purposes. MarketVision remains liable under the DPF Principles if its agents process personal data in a manner inconsistent with the Principles, unless MarketVision proves that it is not responsible for the event giving rise to the damage.
Program Description. By providing your mobile phone number and opting in to MarketVision Research's text messaging program, you consent to receive text messages from MarketVision Research regarding project updates, consultation requests, research insights, and meeting reminders. Message frequency varies based on your interaction with our team. Consent to receive text messages is not a condition of purchasing any goods or services or participating in any market research initiative.
Data Collected. When you opt in to our text messaging program, we collect your mobile phone number, opt-in and opt-out status, and messaging history. This data is used solely to administer the text messaging program and to communicate with you as described above.
No Sharing of SMS Data. MarketVision Research will not sell, share, rent, or otherwise disclose your mobile phone number, SMS opt-in data, or SMS consent status to any third parties or affiliates for their own marketing or promotional purposes. Your SMS-related information is used strictly for communication related to MarketVision Research's services as described in this section.
Opting Out. You may opt out of the text messaging program at any time by replying "STOP" to any text message you receive from us. After we receive your opt-out request, we will send you a confirmation message, and you will no longer receive text messages from MarketVision Research. If you wish to re-enroll in the program, you may do so by opting in again through the original enrollment method.
Help and Support. If you experience issues with the text messaging program, you may reply "HELP" to any message for assistance. You may also contact us directly at privacy@marketvisionresearch.com or by phone at the number listed under "Contact Us."
Message, Data Rates, and Carriers. Standard message and data rates may apply to text messages sent to and from you, depending on your mobile carrier and service plan. MarketVision Research is not responsible for any charges imposed by your wireless provider. Contact your wireless provider for details about your messaging plan. Carriers are not liable for delayed or undelivered text messages.
MarketVision takes precautions to protect the security of all client and personal data that we collect or use in the course of conducting our business, as well as all client information and research participant data housed at any MarketVision facility or stored on the MarketVision network. We implement commercially reasonable technical, administrative, and organizational measures to protect data both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
However, neither people nor security systems are foolproof, including encryption systems. Moreover, people can commit intentional crimes, make mistakes, or fail to follow policies. As a result, we cannot guarantee the absolute security of your data.
MarketVision will retain your data (including personally identifiable information) only for as long as that data is needed to complete the market research initiative or, as the case may be, series of initiatives for which it was collected or for other legitimate business purposes such as resolving disputes, safety and security, or complying with our legal obligations. If there is any conflict between the terms of this privacy policy and a data retention statement specific to the market research initiative in which you participated or are currently participating, the initiative-specific data retention statement shall govern.
All client and personal data that we collect or use in the course of conducting our business, as well as all client information and research participant data housed at any MarketVision facility or stored on the MarketVision network will be processed and stored at our facilities and on our servers in the United States. Where we receive personal data from the EU/EEA, the UK (and/or, as applicable, Gibraltar), or Switzerland, we rely on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, or the Swiss-U.S. DPF, as described under “Data Privacy Framework Compliance,” or on another lawful transfer mechanism.
MarketVision complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), as set forth by the U.S. Department of Commerce. MarketVision has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the EU/EEA and the UK (and/or, as applicable, Gibraltar) in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. MarketVision commits to subject to the applicable DPF Principles all non-human resources personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.
Additionally, the Federal Trade Commission has jurisdiction over MarketVision’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.
To learn more about the Data Privacy Framework program, please visit: https://www.dataprivacyframework.gov/. To view our certification, please visit the Data Privacy Framework List at: https://www.dataprivacyframework.gov/list
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, MarketVision commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, or the Swiss-U.S. DPF, should first contact MarketVision at privacy@marketvisionresearch.com.
You may bring an inquiry or complaint directly to MarketVision at any time and at no cost to you; MarketVision will respond within 45 calendar days. If you submit a complaint to a data protection authority in the EU/EEA, the UK (and/or, as applicable, Gibraltar), or Switzerland, the U.S. Department of Commerce’s International Trade Administration has committed to receive, review, and undertake best efforts to facilitate resolution of the complaint and to respond to the relevant data protection authority within 90 days.
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, MarketVision commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to the Insights Association Independent Recourse Mechanism, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit for more information or to file a complaint. The services of the Insights Association Independent Recourse Mechanism are provided at no cost to you. Under certain conditions, more fully described on the Data Privacy Framework website at https://www.dataprivacyframework.gov/program-articles/How-to-Submit-a-Complaint-Relating-to-a-Participating-Organization’s-Compliance-with-the-DPF-Principles, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
MarketVision reserves the right to modify or update this policy and its related business practices at any time, with or without advance notice. To ensure you are aware of and understand any recent changes, please review this policy on a regular basis. When we modify or update this policy, we will post an updated version on this page, unless another type of notice is required by applicable law. If a change would permit us to use personal data received under the DPF for a purpose materially different from the purpose for which it was originally collected or subsequently authorized by you, we will provide notice and the choices required by the DPF Principles before doing so.
If you have any questions about this policy or MarketVision’s data collection, use, and/or disclosure practices, you may contact our Data Protection Officer by email or written request at:
Benjamin de Seingalt, Esq.
Corporate Counsel and Compliance Officer
bdeseingalt@marketvisionresearch.com
MarketVision Research, Inc.
Attn: Legal Department
5151 Pfeiffer Road, Suite 300
Cincinnati, OH 45242
United States of America
MarketVision will use all reasonable efforts to respond promptly to requests, questions, or concerns received by one of the above methods. Except where required by law, MarketVision cannot guarantee any response to questions or comments received by one of the above methods that are unrelated to this policy or MarketVision’s data collection, use, and/or disclosure practices.
