Who We

Are.

At MarketVision, we transform data into strategic business insights.

As a full-service research firm, we pride ourselves on delivering end-to-end solutions - from thoughtful study design to rigorous execution and insightful analysis. We combine industry expertise with innovative methodologies to uncover actionable insights that help our clients achieve their business goals.

A Message From Our CEO

MarketVision Research was founded in 1983 with the goal of providing the highest level of service to clients. It was started by my father following a career in marketing research and advertising at a major corporation. He wanted to provide the very same level of service that he was looking for, and always expected, when he was a client.

At MarketVision we deliver on this mission through our values of Authenticity, Craftsmanship, and Thoughtfulness. These are not aspirational values, but values that guide everything we do. Each one of us believes, and behaves, with these values in mind, both individually and collectively. It is these values that allow us to provide the level of service my father envisioned would make MarketVision unique.

I am honored to lead MarketVision and carry on this tradition and legacy of serving your unique challenges and needs.

Everyone at MarketVision looks forward to supporting you and learning how we can be of service. Contact us any time.

Regards,

Tyler
Tyler McMullen's Headshot
Tyler McMullen

CEO

Why Choose Us

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A Trusted Research Partner Since 1983

At MarketVision Research, we offer the best of both worlds: the personalized service of a boutique firm with the reach and capabilities of a global agency. As a multi-generational independently owned company with over 170 experienced professionals averaging 12 years of tenure, we’re built for long-term partnerships that deliver stability, trust and results.

We bring the right expertise, knowing exactly when and how to apply it, so you move forward with impact and clarity. Our flexible service model adapts to your needs, providing focused attention and meaningful collaboration. That’s why our average client relationship spans nearly 15 years – and why we’re a preferred partner to some of the world’s largest CPG, retail and pharmaceutical companies.

Custom Solutions That Drive Confident Action

Through our proprietary Strategic Insights Framework, we align your business goals with clear, actionable research – ensuring confidence that every project delivers value where 
it matters most. From market understanding to brand positioning, innovation, and activation, we help you move forward empowered.

Rooted in Values

Our people are the key to our success. As a professional services firm with an award-winning culture, we thrive on the diverse thinking, curiosity, and drive that our employees bring to solving complex client challenges. We cultivate a supportive teaching environment that enables growth minded individuals to reach their full potential. We invest in your development by crafting a career path that aligns your strengths with our clients’ needs, empowering you to successfully build trust and deliver solutions grounded in our shared values of Authenticity, Craftsmanship, and Thoughtfulness.

Authenticity

Authenticity is at the heart of who we are and what we bring to each and every relationship and research endeavor.

Craftsmanship

Craftsmanship is the customization, ingenuity and attention to detail that goes into everything we do. It begins on a personal level, which in turn, sets the bar for our teams and the company.

Thoughtfulness

Thoughtfulness is caring about the work itself and the people involved in the work.

Data Quality

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A Commitment to Quality

At MarketVision, we know that reliable insights are built on a foundation of high-quality data. Our ISO 20252 certification isn't just a badge; it's a testament to our dedication to the highest standards for data quality and protection.

Our rigorous data quality program is founded on strict principles that govern every stage of the research process. This includes meticulously vetting our sampling and technology partners, following established guidelines for data collection, and optimizing questionnaire design to enhance participant engagement and accuracy.

Combining Human Oversight with Technology

We safeguard your data with a comprehensive, multi-layered security framework. This approach combines expert human oversight with our proprietary and third-party technologies, ensuring your data is protected at every phase of the research cycle.

Our data protection program starts before research begins and protects your data throughout the life of the research. Quality is our foundation for actionable insights.

Our Leadership

Our 170+ professionals come from many disciplines but are singularly focused on our clients and their success.  We work in a values-based culture of Authenticity, Craftsmanship and Thoughtfulness.

Executive Leadership

Tyler McMullen

CEO

Lisa Fridley

SVP, Quantitative Practice Leader, Head of Operations

Tina Rucker

SVP, Client Partner

Emily Redder

VP, Talent

Andrew Zoota, PhD

EVP, Consumer Client Partnerships

Rob Miller

EVP, Healthcare Client Partnerships

Colleen Hennegan

SVP, Communities Practice Leader

Brian Dundon

SVP, Client Partner

Ed Maroon

SVP, Client Partner

Julie Leonard

VP, Qualitative Practice Leader

Bob Graff

VP, Operations Leader

Advisory Board

Ellen Turner

President, Growth ETC

Tom Gilman

Chairman, Gilman Partners

Tony Schweier

Executive Director of Family Office, Home City Ice Company

Join The Team

We strive to foster a culture that supports the learning and development needs of our people.

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