To build stronger connections with consumers, you first need to understand what truly motivates them to consider your product or brand. These insights create a roadmap for meaningful brand engagement and deeper brand loyalty. Whether you’re brainstorming early ideas, developing concepts, testing pricing strategies, or optimizing shelf placement, we help guide you through every stage of product development.
With over 40 years of experience in new product development, we know that at the heart of it all is the consumer. Using a mix of quantitative and qualitative methods, we help you uncover what consumers really need and want—and connect those needs to your products and services in ways that resonate.
A leading consumables company identified an opportunity to grow Valentine’s Day sales by expanding beyond traditional romantic gifting.
A prominent CPG company faced a significant hurdle: their consumers were frustrated by floor cleaning routines that were too demanding.
The Consumer Packaged Goods (CPG) sector was navigating a complex, high-stakes transition toward recyclable packaging, a movement complicated by inadequate infrastructure, conflicting regulations and insufficient consumer uptake
Our client, operating within the highly competitive personal grooming category, initiated a consumer acceptance test for three new product prototypes.
A leading home essentials company recognized a critical gap in its consumer understanding: they needed to see their audience not merely as purchasers of cleaning products, but as whole people - with routines, motivations and emotional drivers.
A successful leader in the anti-aging at-home hair care category enjoyed consistent year-over-year growth, expansion in national chains and robust e-commerce performance.
