Action standards are a common fixture in market research, particularly in concept and product use testing. They serve as pre-defined benchmarks that a product or concept must meet to be considered a "success" and move forward in the development process. The value of having clear action standards lies in their ability to streamline decision-making, provide a quantifiable measure of success, and ensure consistency across different projects.

For many, the image of a qualitative market researcher is an outgoing, talkative extrovert. But this is a common misconception. While it may seem like a field built for those who love the spotlight, qualitative market research offers a unique and powerful space for introverts to thrive by leveraging their natural strengths.

Developing complex product lineups – especially those involving the optimization of multiple features and price – requires an integrated research approach. Multiphase engagements strike a balance between delivering deep insights and the practical constraints of respondent fatigue. Bosch faced the challenge of developing a refreshed feature and pricing strategy that aligned with its global brand direction and evolving customer expectations. A thoughtfully designed, three-phase research process gave Bosch the clarity and confidence to move forward decisively.

I have been an avid long-distance runner for over 10 years, and since pursuing qualitative market research over five years ago, I’ve noticed striking similarities between the two. The mindset and habits I’ve developed through running have helped me succeed as a researcher.

Data processing is a cornerstone of data quality in the marketing research industry, extending beyond simply providing tables for reports. Our data processing team plays a crucial role by ensuring your survey accurately captures your vision and goals, from initial design through data collection and final analysis.

MarketVision entered the community space in 2007 when we introduced our first community, which is still active today. For perspective, that year Prince headlined the Super Bowl in Miami, the final Harry Potter book was released, and Steve Jobs introduced the first iPhone. Clearly a lot has changed over the years, including our community platform and capabilities.