A Beautiful Blunder Highlights the Need for Research
By Kurt Steigerwald

Imagine a successful consumer focused business with tens of billions in annual revenue headquartered in the EU looking to grow profit and potentially gross margin in a captive, yet static market. Looking across the pond to the US, leadership in the business decides to mirror their American counterparts, assuming what is working in the States will translate to greater profit and revenue opportunities across the European and UK marketplace.

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MarketVision Research Then, Now, & Later
By MarketVision Research

As is the case each year, the leadership team at MarketVision Research engaged in discussions and planning to establish direction for the upcoming years. 2020 caused us to take an even stronger look at our business, our operations, our offerings, our……everything!

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How to Improve Political Polls
By Kurt Steigerwald

In June of 2014, then House Majority Leader Eric Cantor lost his reelection bid in the Republican primary in spite of being heavily favored. Polls showed him with a double digit lead days before the election. That was the first major signal that political pollsters needed to change their approach. Unfortunately, due to a variety of issues, they kicked the can down the road.

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A New Recipe
By Colleen Hennegan

A Little Qual, A Little Quant…Something for Everyone

First off, I am grateful for the continued good health of my family, friends and colleagues. Trying to find some good out of this tragedy, I am also thankful that the pandemic has given (read, forced) some of my colleagues and clients to see the up-side of online community work. Without the opportunity to do in-person qualitative work or the ability to travel, more have warmed to the idea of working with the online community team to deliver insights and many have been pleasantly surprised by the results.

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The conundrum of how best to educate students in the age of COVID
By MarketVision

Education is in a state of flux as school systems scramble to establish a remote learning model that effectively supports the students and families they serve, as well as the staff and teachers they employ. There is much to learn from the struggles and successes from last spring and it’s clear that improvements are needed to enable a true learning environment that works for all.

MarketVision worked with a large public school system to better understand the issues.

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SKU RATIONALIZATION
By Meagan Ulrich, Andrew Zoota

Over the past months, much attention has focused on how consumers are changing the way they shop as a result of the pandemic. Research suggests they are narrowing the range of grocery items they typically purchase, increasing the quantity of those they do purchase, and trying to spend less time in stores.1 Now that we have an understanding of how consumers have changed their behaviors, the next logical question is what we can do to better meet customers’ needs. One particularly popular option in recent discussions with clients and industry colleagues is limiting the options available at the shelf.2

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