A brand renovation is a massive, strategic undertaking that often involves a pivot in the brand positioning, target audience, verbal identity, visual identity, and, oftentimes, a total reformulation of the product. Over the last couple years and across several categories, we’ve had the opportunity to help our clients successfully renovate their brands (from brand positioning to a new visual identity). In this blog post, I’ll briefly touch on identifying the right VIS and product reformulation that supports the new brand positioning and target audience.