logomvr

Advanced Analytical Techniques

New Product Share 

A BEHAVIORAL SCIENCE FRAMEWORK FOR NEW PRODUCT SHARE ESTIMATION IN HEALTHCARE RESEARCH


Authors:
Prasad Samala - Sr Research Director, Marketing Sciences
Meagan Ulrich - Vice President, Marketing Sciences

readmore

 

 

conjoint


CONJOINT ANALYSIS: AN INTRODUCTION


Based on the premise that purchase decisions are not made based on a single factor; but on several factors considered jointly, conjoint analysis includes a family of related techniques used to understand how decisions are likely to be influenced by the inclusion, exclusion, or degree of specific product components or features.

readmore

 

APPLICATIONS OF A CONJOINT ANALYSIS


This document outlines those situations when conjoint is an appropriate technique and how conjoint analysis can be used to aid strategic decision making. This document assumes a general familiarity with conjoint analysis and the terms encountered in a conjoint study. For those not familiar with conjoint, please see Conjoint Analysis: An Introduction.

readmore

 

sampling 

SAMPLING ERROR AND SURVEY RELIABILITY


This document discusses the calculation of sampling error, confidence levels, differences required for significance, and sample size determination.

readmore

 

mapping 

TECHNIQUES FOR PERCEPTUAL MAPPING


As a firm tries to manage its brand’s equity, it leverages how the brand is perceived relative to the competition. This document describes various mapping techniques that may be used to illustrate perceived strengths and weaknesses in order to identify areas of opportunity in the marketplace.

readmore

 

demand landscape 

THE POWER OF UNDERSTANDING CONSUMER DEMAND


Some of our clients have asked "Can you explain what a Demand Landscape is and why we should consider it at our company?" This article provides our perspective on how the industry defines Demand, how it can be used, and some things to consider if your organization is interested in pursuing Demand work.

readmore

 

Please note that this website uses cookies to deliver our services to you, improve your experience and measure the usability of the site. By continuing to use this website you acknowledge the use of cookies and how they’re being used.