Blue Ash, OH - - MarketVision Research recently presented at The Quirks Event in Dallas, TX.
The title of the presentation was ‘Demand Landscape: The Power of Understanding Consumer Demand’ and was a collaborative presentation by Lynn Leszkowicz, PhD, and Pat Masker of VisioNova Consulting.
Session Overview of Demand Landscape
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process and instead allows consumer needs to drive the story. It’s imperative to understand the “who, what, when, where and why” that drives consumer needs and how those needs influence consumption, depending on the context. What consumers need from a product, both emotionally and functionally, is at the heart of constructing a demand landscape. The end result is a multidimensional framework that informs business strategies as well as innovation opportunities. This presentation will cover both the technical approach and business application of consumer demand.
Key takeaways:
- This presentation flips the script on how businesses typically view consumers.
- It highlights the importance of considering how context drives consumer needs and how those needs drive consumption behavior.
- It covers both the methodology and the business application.
Demand Landscape: The Power of Understanding Consumer Demand