I have been an avid long-distance runner for over 10 years, and since pursuing qualitative market research over five years ago, I’ve noticed striking similarities between the two. The mindset and habits I’ve developed through running have helped me succeed as a researcher.
To perform well on race day, I have to show up consistently for weeks on end and follow a training plan. Training requires careful preparation but also flexibility – adjusting my plan based on how I’m feeling to avoid overexertion.
Great qualitative research is no different. Preparation is key – we must truly understand our audience, their behaviors, motivations, and thought process before diving in. Just like adjusting a training plan, we refine research objectives based on conversations with clients to ensure the insights align with their goals.
In both running and research, preparation isn’t just about the work done beforehand, it’s about staying adaptive and intentional every step of the way.
Every runner longs to experience the elusive runner’s high – that moment where everything clicks and the miles feel effortless.
In qualitative research, we chase a similar feeling – the aha moment. It’s when a participant shares an unexpected insight that ties everything back together and often provides a new perspective that was not considered before.
Both of these moments require persistence and deep engagement. Running gives me space to think and reset, just like research offers me unexpected clarity. Sometimes a participant challenges my assumptions or shifts how I see situations in my own life. The deeper I go in research, the more I uncover about myself.
Long distance running is not just about speed, but also endurance. It’s about showing up on the hard days and pushing through when you’re tired and when it feels tough.
Qualitative research demands the same kind of endurance. In some interviews participants open up and insights emerge naturally. Other times, it takes patience and persistence to uncover deep truth. There are moments when we have to pivot, adjust our approach, and push through unexpected challenges.
In both instances, success comes from staying committed and pushing forward even when the path is difficult. The challenges make the victories even sweeter, and the process is just as rewarding as the finish line.
