We’ve posted about testing price from a consumer perspective, but in healthcare, price has its own ecosystems of decisions. Price can involve a therapy’s list cost, a patient’s out-of-pocket burden, a payer’s reimbursement rate, or the capital vs. operating model for equipment.Each of these formats raises different questions - and each can be explored through conjoint when the research objective calls for it.

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Our new guide walks through these approaches, showing how tailored designs can address real-world pricing decisions that matter to patients, providers, and institutions.

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