It's not hard to imagine a shopper in Ohio paying $3 less than a shopper in New York for the identical item on their grocery list, or a high-end appliance costing hundreds of dollars more than the "base" model. These realities demonstrate why a one-size-fits-all approach doesn't work for testing price.

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This is a core challenge for business leaders. To test price with precision, you need a methodology that moves beyond simple averages.Building on our recent post about different ways to test price, we've created a quick guide to explain how conjoint analysis can be adapted to account for:

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✅ Geographic variations

✅ Product price tiers

✅ Psychographic variations

✅ Highly volatile goods & services

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Read the full paper for perspectives on testing price effectively.