Our

Blog.

Navigating the Changing Landscape of Data Quality

There is a lot happening in the Insights space right now and while tools, AI, and automation are having their moment, the single greatest issue remains data quality. The quality issue is complex and requires comprehensive and creative solutions across the ecosystem to ensure we get this right. It also requires continued vigilance as the variables continue to evolve.

Bob Graff

April 8, 2026

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Min Read

Data Quality

Fraud Detection

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AI in Marketing Research: Savvy Researcher or Summary Specialist?

AI is rapidly advancing and shaking things up across a variety of industries, and marketing research is no exception. It’s clear that AI holds immense potential for analytic use in this field. Yet, we wanted to personally dig in to understand how AI stacks up against the claims. To gain a true picture of AI capabilities, MarketVision has been actively testing different AI analysis tools within our qualitative research practice to identify both their limits and potential to deliver value.

Brennan Held

April 30, 2024

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Min Read

Trends.

Conversations on AI: From Hype to Practical Application

As we near the halfway point of 2026, it's clear AI has moved from a position of hype to a more practical space. Our team is tracking the progress and sharing our conversations on AI in a new audio series. Catch the first episode below and hear what the team has to say on a variety of issues relating to AI in Insights.

Bob Graff

Ben de Seingalt, Esq

May 19, 2026

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Min Read

AI 2026

AI Bubble

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Typing Tool Accuracy

How much consideration have you given to your segmentation typing tool? You can have the most mathematically distinct segments in the world, but if you can’t accurately classify people without asking 40 questions, the solution becomes obsolete. We believe a typing tool should never be an afterthought. Here is our framework for ensuring an actionability-first design.