We’ve posted about testing price from a consumer perspective, but in healthcare, price has its own ecosystems of decisions. Price can involve a therapy’s list cost, a patient’s out-of-pocket burden, a payer’s reimbursement rate, or the capital vs. operating model for equipment. Each of these formats raises different questions - and each can be explored through conjoint when the research objective calls for it.

It's not hard to imagine a shopper in Ohio paying $3 less than a shopper in New York for the identical item on their grocery list, or a high-end appliance costing hundreds of dollars more than the "base" model. These realities demonstrate why a one-size-fits-all approach doesn't work for testing price. This is a core challenge for business leaders. To test price with precision, you need a methodology that moves beyond simple averages.

How do you know if your pricing is right? The best pricing strategies are built on solid data. We're breaking down some of the more common methods to transform raw data into actionable insights.

While our comprehensive reports provide strategic solutions, we also believe in putting the power of data directly in your hands. That's why we develop powerful, dynamic Excel-based solutions designed for speed and simplicity.

What if you had a crystal ball for your business strategy? Ever wished you could predict the success of a new product or pricing strategy before you launch it? That's exactly what a market simulator does. Custom-built from decision-maker choice data, our market simulators are sophisticated analytical tools that let you run endless "what-if" scenarios to see how decision-makers might react. It's not magic; it's smart data science.

For five years, our Next Gen project has been tracking the evolving habits and attitudes of Generation Z. Now, as they move firmly into adulthood, our latest research focuses on a crucial new phase: Gen Z Adulting.

Join MarketVision Research at the Intellus Worldwide Institute in New Jersey. Visit our expo table and attend our presentation on the value of partnering with procurement. See you there!

MarketVision Research will be attending the upcoming 2025 IA CRC conference. Here are a few presentations you won't want to miss...

The MREF Backpack Challenge came to a close last Friday, and I'm happy to announce that MarketVision placed first with 153,910 minutes! That is almost 107 days of reading in just one month.

We’re thrilled to announce that MarketVision Research has earned ISO 20252:2019 certification!

CINCINNATI, OH – September 2, 2025– MarketVision Research, a leader in full-service custom market research, today announced a strategic partnership with Vurvey Labs, Inc., an AI-powered insights platform. This collaboration will integrate Vurvey Labs innovative AI agent technology and solutions into MarketVision Research's comprehensive service offerings, providing clients with new ways to engage with their data and unlock deeper, more actionable insights.

We are proud to be recognized again as a top 25 U.S. insights & analytics IA member company.