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The Dynamics of Being a Dynamic Researcher

In an AI-driven world, where data collection and analysis are rapidly being automated, a qualitative researcher's unique and enduring superpower is human connection. Our goal is to effortlessly build rapport with a diverse group of people, ensuring participants feel at ease sharing their stories on any topic. Let's explore some practical tips and exercises designed to make you more dynamic - both as an interviewer and as a person - allowing you to confidently navigate any conversation or situation.
Shannon Murphy

December 17, 2025

5

Min Read

Qualitative
AI
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Clients and Agencies are Optimistic for 2025
Clients and agencies are optimistic for 2025, and it’s an exciting time to be in insights. It’s clear that many saw 2023-24 as challenging times, and distinctly different from the period 2020-22. There was an adjustment for everyone away from increasing insights budgets and spending. The adjustments seemed to be uniform, though the timing and impact varied greatly across companies.
Tyler McMullen

February 14, 2025

5

Min Read

Beyond the Interview: Where Research Meets Relationship
With any successful relationship, whether it be friendship, partnership, or beyond, the connection deepens with each interaction as both parties come to know and truly understand one another. As researchers, why not harness this natural dynamic with consumers by getting to know them over time, uncovering the deeper motivations behind their everyday decisions?
Shannon Murphy

February 12, 2025

7

Min Read

Human Factors and User Experience: Why Both?
Most medical devices rarely get headlines. From an injectable pen to a pulse oximeter to a programmable IV pump, and every other medical device you can imagine represent an integral part of healthcare. AND, each and every device requires thoughtful development and refinement, with a series of rigorous human factors testing eventually – hopefully – leading to FDA approval.
Melinda Kizer

February 6, 2025

7

Min Read

My Research Journey: 5 Lessons I've Learned
Making the leap into qualitative research opened my eyes to a field that's both challenging and deeply rewarding.
London Brinkman

January 24, 2025

3

Min Read

Three things I am looking forward to in 2025 at MarketVision Research
For 40+ years, MarketVision has been trusted by most of the world’s largest brands. Our clients have worked with us, on average, 14.8 years. Why? Our values – authenticity, craftsmanship, and thoughtfulness – guide every engagement.
Andrew Zoota, PhD

January 3, 2025

7

Min Read

Revisiting Themes for 2024
As we close out an interesting 2024, it’s a good opportunity to revisit themes outlined for the insights space at the beginning of the year and see how we progressed.
Tyler McMullen

December 12, 2024

12

Min Read

News.

Insights Association: Ignite Conference 2025

Join MarketVision Research at the Insights Association Ignite AI event in Los Angeles on the 21st. Get practical AI guidance & see our expert speak on AI policy & building an AI-ready organization.

December 16, 2025

1

Min Read

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Intellus Worldwide Institute Conference 2025
Join MarketVision Research at the Intellus Worldwide Institute in New Jersey. Visit our expo table and attend our presentation on the value of partnering with procurement. See you there!

December 16, 2025

1

Min Read

Insights Association: Corporate Researchers Conference 2025
MarketVision Research will be attending the upcoming 2025 IA CRC conference. Here are a few presentations you won't want to miss...

December 16, 2025

2

Min Read

MarketVision Places First in MREF Readathon, Impacting 1,875 Teachers and Students
The MREF Backpack Challenge came to a close last Friday, and I'm happy to announce that MarketVision placed first with 153,910 minutes! That is almost 107 days of reading in just one month.

December 16, 2025

2

Min Read

MarketVision Is Now ISO Certified
We’re thrilled to announce that MarketVision Research has earned ISO 20252:2019 certification!

December 16, 2025

2

Min Read

MarketVision Research Announces Partnership to Deliver AI Agents to Clients
CINCINNATI, OH – September 2, 2025– MarketVision Research, a leader in full-service custom market research, today announced a strategic partnership with Vurvey Labs, Inc., an AI-powered insights platform. This collaboration will integrate Vurvey Labs innovative AI agent technology and solutions into MarketVision Research's comprehensive service offerings, providing clients with new ways to engage with their data and unlock deeper, more actionable insights.

December 16, 2025

3

Min Read

MarketVision Recognized as a Top 25 US Insights Company
We are proud to be recognized again as a top 25 U.S. insights & analytics IA member company.

December 16, 2025

1

Min Read