In my last post, we looked at how to make your research shine visually. Today, we’re finishing the job! Here’s everything you need to know about getting those final infographics in front of the right audience.

In the world of rare diseases*, the most influential decision-maker doesn’t wear a white coat; they sit at the kitchen table. Because 70% of these conditions emerge in childhood, the caregiver is often the most informed person in the room. To overlook them is a strategic blind spot that ignores the most motivated advocate in the diagnostic journey.

As I reflect on 2025 and some of my favorite research projects, one stands out immediately. Last October, I traveled for research for the first time in a long while. This trip was a powerful reminder of how in-person research in a physical setting can provide different, complementary impacts.

The annual International Builders Show and Kitchen and Bath Show is one of the largest conferences in the country. Over 55,000 attendees crammed the Orlando Convention Center for the last time (back to Las Vegas for the next 10 years) to learn and connect with industry leaders. Ben Bruggerman and I spent our time connecting with clients, seeing new products and exploring the latest trends impacting the home, building product and consumer durables industries.

You have likely heard the term ‘infographic’ mentioned frequently in social media, articles, or even previous blogs. However, without a background in design, it can be unclear what everyone means when they say ‘infographic’. What differentiates it from other deliverables? Is an infographic just an image with data? Not necessarily!

As we have just concluded the first month of 2026, it’s a good opportunity to consider last year, what people are talking about for the new year, and the state of the insights industry. It’s been great talking with clients about what they are seeing and hearing and experiencing, and their plans for 2026, and I had the good fortune to connect recently with agency leaders at the CEO Summit in south Florida organized by the Insights Association. Here are some key themes…